![]() ![]() She said that a first lady needs to be a “showman and a salesman a clotheshorse and a publicity sounding board with a good heart and a real interest in the folks” from all over the country, rich and poor. Lady Bird was one of the major reasons for her husband’s victory that year, and she understood the complexities of her role. ![]() And when LBJ ran for president in 1964, facing deep resentment from Southern Democrats for enacting that year’s Civil Rights Act, Lady Bird traveled nearly 2,000 miles across eight states urging Southerners to accept the end of Jim Crow. When Lady Bird traveled through the South, she would refuse to stay in hotels that wouldn’t accept the family’s African American cook because of the color of her skin. John Dominis/The LIFE Picture Collection/Getty Images President Johnson sits on a porch swing with First Lady Lady Bird following his landslide election win. ![]()
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